The Twitter user base stood at 229 million in April 2022. This number showcases the power Twitter holds in the social networking world. So if you are looking for a new target audience, there is no better place than Twitter.
Making full use of Twitter becomes seamless through a Twitter wall. A Twitter wall makes all the trending Twitter posts come together, giving users an enthralling experience resulting in customer engagement. But don’t just consider Twitter Wall as an attention-grabbing machine since it can serve multiple benefits.
However, not every Twitter wall can serve the same purpose, as some steps are involved to ensure a Twitter wall benefits the marketer. Let’s go through these steps.
Steps Involved In Creating A Great Twitter Wall
Start With A Hashtag
A Twitter feed wall is the perfect manifesto for your live hashtag feeds because hashtags are the most natural way to communicate about and advertise your event. An event is more social when there is a hashtag live feed. It is an excellent method for classifying tweets for events. It serves as the primary motivator of your event’s pre-launch campaign. The hashtag could be used to attract early adopters to these campaigns and boost the effectiveness of your word-of-mouth marketing strategy.
Try to make your hashtag short, memorable, and connecting. Try to involve essential details like the year of your event and the brand’s name to make it unique. After you have decided on your hashtag, promote it as much as possible through social media posts. One effective way is to use the hashtag in your Twitter bio. This will significantly boost your event when people visit your profile.
However, the Twitter wall is more than a screen for live Twitter feeds. It is an opportunity for people to post their tweets and see them displayed in real-time.
Another effective strategy to encourage audience interaction is to set up competitions, polls, and quizzes on the live Twitter wall. For example, you may set up a hashtag competition for the attendees or develop a special hashtag just for your event that people can use when tweeting about it. The top tweets are highlighted in return on live Twitter streams.
Feature Sponsors And Speakers
Sponsors and speakers are the main attraction at events for a large audience. Most people decide to attend an event to get a glimpse of or hear some inspiring words from their favourite speaker or sponsor. You can use this opportunity to glorify your event. For example, you can insert the Twitter handles of event speakers & sponsors on your Twitter Wall to show them they are welcome. This would inspire them to use your event’s hashtag in their feeds which would draw their followers to your event.
Apart from this, you can create a predefined list of important event attendees and follow them on Twitter. This would boost your audience engagement as they would certainly share on Twitter about the next event they are paying a visit to.
Make Proper Use Of User-Generated Content
Amplify the impact of your Twitter wall by showcasing the story of your past experiences, those of your consumers, and their interactions with your brand. It helps you establish a connection with your customers and gains their enduring loyalty.
To evoke strong feelings in your audience, highlight the beneficial things your brand has done for society or the admirable ethical principles you uphold. Give the non-human component of your brand a human facet. Utilizing UGC helps establish a personal connection and emotional bond with your audience. Using UGC for marketing is similar to using your internet presence and followers.
Additionally, UGC demonstrates that you are paying attention to your audience and that people are utilizing your products. People enjoy talking about themselves and being listened to in chats, similar to having conversations. People who listen are the most endearing. Displaying UGC demonstrates that you pay attention. This lowers the barrier between the brand and the consumer and creates a lifelong bond.
Helps In Measuring Event’s ROI
A positive return on investment (ROI) is the most important aspect for any event organizer. If the return on investment is positive, it indicates that the event was successful. A Twitter wall helps you keep track of how your efforts are performing. Multiple ways add to an event’s return on investment (ROI), such as people posting on social media, people clicking pictures at your event, your ambiance getting praised, and cool tech on display. All these factors combined boost the follow-up rates, engagement on your page, and delegates pages.
The Twitter wall is a brilliant tool that could enhance your brand’s image and reap your benefits. All types of brands and businesses can benefit from a Twitter wall, which is its beauty. So, if you have not started utilizing the Twitter wall, start the journey immediately!